Parents, friends, and teachers alike – talk to girls before the beauty industry does. A powerful and concise message that communicates the destructive effect the ad and beauty industry has on society.
Rather than advocating censorship of these images, Dove and others advocate the need for improving our media literacy skills, so that when we see these images, their persuasive effect no longer has a hold on us. Rather than accepting these images by never accepting ourselves, we can reject the values this industry spins, seeing a beauty in people the ad industry could never understand.
Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing! "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl?
